Logo Research

Although I posted the work about constructing the logo before I posted this, I started working on this long before I completed the logo.

Most logos for companies involved in the production of films often feature the name of the company (as most other logos do) and a dominant image to represent the company in some way. Whether it represents the name of the company, what the company does or the location(s) that the company operates from. I tried to keep this in mind when creating the logo for the fictitious company that would be producing our trailer and ancillaries.

The first logo that I looked at when carrying out this research was the Warner Brothers logo. I looked at this because it is one of the most famous logos, due to the fact that this company has made many different films, television programmes and other media products. Because of this, this logo has become one of the most recognisable and well-known logos of all time.

If we look at this logo, we can see that the initials of the company are in the center of, what looks like, a shield. This is in keeping with a lot of the other logos of major media companies. Not necessarily the shield, but having something that represents the name of the company or what the company does.

I would like to have our logo looking something like this because I like the fact that it is almost rounded, and does not include any straight line. I have always liked logos to look like this.

Metro Goldwyn Mayer or MGM have a very different style of logo compared to the rest. They haven’t decided to use a completely digital images, but have instead favoured the idea of having a live lion feature in theirs. This is something that is not often seen in a logo, a real photograph, let alone a photograph of a lion.

As is the same with the Warner Brothers logo, MGM use a moving version at the start of their films. I feel that this looks a lot better than a static version, on a film at least. This is something that I would like to do, but will more than likely be unable to.

 

Another thing that is not typically seen in a logo for a production company is an image from one of their films. Amblin Entertainment was the company that created the classic film E.T. One of the most famous scenes in this film is when a boy is riding a bike with E.T in the basket.

I like that they have done this because it allows the viewer to instantly know one of the films that this company has created. Because Amblin is one of the lesser known production company, this is very helpful.

Deciding on Fonts

I have been looking at different fonts that we could use for our various media products. I have used the website CoolText to research the fonts. I predominately spent most of the time in the Horror category of fonts, this is because the fonts here most suit our genre. However, I did look into some of the other categories to ensure that I was looking at all the fonts that could potentially feature on our products.

There are a number of fonts on this website that I like, and think would suit our media products, some more so than others. In this post, I will show you the different fonts that were considered for our products.

We had to understand that the font we chose will more than likely feature on all three of our media products, so it’s important that a suitable font is chosen, that will look good across all three of the products.

The first font that I looked at was called Crazy Killer. I think that this font will work on all three of the products because it is what is typically expected from a horror font, and will not overpower other elements on the products. This font also looks like it has been scratched into the page, suggesting that it was created by someone who is mental.

The next font that I liked the look of was called Jack the Ripper, this is because it looks like it as been written in blood on a wall, hence the slight drips. This is very fitting for our media product. I think that this is one of my favourite fonts, and would like to use it at some point, even if not for the media project.

I found a font named IsleOfTheDead. This is a good font because it is easy to read. A lot of the fonts that I have come across when searching I haven’t been able to read because they are too scruffy. Crazy Killer was borderline this, but not quite. The only problem with this font is that looks a bit to childish, and would not look too good as a predominant font on a website or trailer. To me, this font would be see on an invitation to a child’s Halloween party.

This font is called Blood Feast. I like this font because of the blood drips, it really fits in with the theme and genre of our products. However, as with the previous fonts, I feel that it looks too childish. I think that this type of font would look good on our products, if it didn’t look as childish.

Because the previous font looked too childish for our purposes, I found a similar font called Blood of Dracula. I like this font because it looks far less childish than the Blood Feast font, and also because it has a very Gothic Feel. This is something that I think is very fitting with the genre that we are working with, and also because it will look good in almost any environment, whether it is a trailer, website or poster.

I should say that the example text that I have used to display each of the fonts might not be the actual name of our trailer when we create the final versions. I used this text because it is represents the plot of our trailer, not because it is the actual name that we have decided upon.

After showing Michael this post and both of us looking through the fonts, we have decided that we are going to use the BloodFeast font. We decided thins because it looks pretty good when used on the poster and the website. I know I said that it looked “too childish” when I analysed it, but when it is used with other elements on a page, it really doesn’t.