From the research that we are going to conduct, we expect to learn a number of things that will help us in the creation of our horror trailer. We expect that we will learn what the audience expect to see in a horror trailer, and what the audience actually want to see. We also want to learn whether or the not the focus group that we survey are regular horror film watchers, and if they are, why.
We are going to find out this information via two different methods. We are going to send out an online survey, because it will be able to reach a large amount of people in a relatively short amount of time. We are also going to use a focus group, as I have previously mentioned.
A focus group is a good method because the people who are being questioned will be face-to-face with us, and therefore give much more honest and detailed answers to the questions that we give them.
As a whole, we expect the research that we conduct to give us helpful information about what the target audience wants, and is looking for. Allowing us to make the best horror trailer that we can to suit the audience.
Sam Stroud 